Growth & Brand Strategist – The Twentieth
📍 Location: Philippines (Remote)
Who We Are
The Twentieth is an online fashion and lifestyle brand in the Philippines. We’ve grown organically, but now we need a Growth & Brand Strategist to build a clear brand identity, create engaging content strategies, and optimize our paid marketing efforts. If you have a proven track record of scaling a small business through strategic branding, content, and marketing, we want you to lead our brand’s growth.
Who You Are
- You understand branding—you know how to position a brand and make it stand out.
- You are data-driven—you analyze social media insights and audience behavior.
- You have experience in content planning—you know what to post and why it works.
- You can run and optimize paid ads (Meta & TikTok) while keeping the brand voice consistent.
- You know how to increase engagement, reach, and conversions using organic and paid efforts.
- You have successfully scaled a small business before—growing brand awareness, engagement, and revenue through marketing.
What You’ll Do
✅ Develop a brand identity & voice that aligns with The Twentieth’s market.
✅ Create a content & social media strategy to grow engagement and followers.
✅ Manage & guide content creators to ensure posts are on-brand and effective.
✅ Oversee paid ad campaigns on Meta (Facebook & Instagram) and TikTok.
✅ Analyze engagement & sales data to refine strategies.
✅ Develop engagement tactics (interactive posts, collabs, influencer strategies).
✅ Monitor & adjust marketing efforts based on performance insights.
✅ Identify & implement growth strategies that have worked in previous small business success stories.
Preferred Experience
- Proven track record of scaling a small business (e-commerce or fashion/lifestyle brand preferred).
- 2+ years in brand strategy, digital marketing, or social media growth.
- Hands-on with Meta Ads, TikTok marketing, and Shopify analytics.
- Strong understanding of brand positioning & customer engagement.
🎯 Your goal: Build a strong brand presence, increase engagement, and grow sales through organic & paid marketing.
Interested? Please send an email to thetwentieth2023@gmail.com with your resume attached and why you think this role fits you!
